Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is...
tech
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was...
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath....
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
As a follow-up to its first paid marketing campaign early this summer, tech startup Perplexity is taking a swipe at...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying...
In today's workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or...
Every agency holding company is grappling with similar questions: How to add value at a time when automation puts jobs...
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the...