Ad tech companies are starting to make their voices heard at the W3C as the clock ticks down on third-party...
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Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Big tech CEOs – collect ’em all. Mark Zuckerberg, Sundar Pichai, Tim Cook and Jeff Bezos (making his first appearance before...
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app...
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the...
The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal...
When Google’s DSP DV360 stopped buying on the tech site XDA Developers, revenue dropped 30% overnight. The site soon realized...
When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders...