When Google’s DSP DV360 stopped buying on the tech site XDA Developers, revenue dropped 30% overnight. The site soon realized...
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When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders...
AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments
AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology...
The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday....
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts....
Ad tech founders know how to spot a trend when they see one, but there are always the ideas that...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs...
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...