Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs...
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Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...
The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data...
Welcome to Ad Tech Madness, a no-holds-barred Twitter tournament where David finally has a fighting chance against Goliath. Born as...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Header bidding is one of the ad tech industry's big challenges to Google DoubleClick's monopoly. Facebook is making a big...