When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months have… Continue reading »
The post W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative appeared first on AdExchanger.
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