The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by… Continue reading »

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