On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $ 600 million. Digital Turbine has...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of...
Lay's is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech...
While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The...
Less than a week after Google's latest privacy bombshell, the IAB Tech Lab, a nonprofit focusing on solutions for brand...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big...
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next...
The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with...