March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech Jockeys For Position In The Quest For Consumer Consent

Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largelyContinue reading »

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