Superintelligence isn’t cheap. Tech giants are learning that AI’s promise comes with a physical, financial, and operational reckoning. Adweek Feed
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The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is...
Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention...
In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long...
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong...
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big...
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game...
Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their...