Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order...
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Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome....
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
The test of Instagram Subscriptions is now available to "tens of thousands" of creators in the U.S., and Meta CEO...
AUCKLAND, Monday: Media Agency OMD is partnering with Google’s Performance Max to test machine-learning solutions. OMD chief digital officer John...
Media Agency OMD has become the first partner to test machine learning solutions with Google’s Performance Max. With an ever-growing...
CANNES, France - Nicola Mendelsohn, Meta's VP of Global Business Group, is betting that brands will be bullish on the...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...