Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the...
The Big Story Podcast
Working with Google can feel like an arms race.Header bidding threw Google for a loop, since it took away its...
This week on The Big Story, it’s all about quality – the quality CPM (qCPM).It’s a new – but actually...
Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast.It’s the...
While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking...
The Cannes Lions International Festival of Creativity is just about over, and media, tech and marketing execs are stumbling back...
TV buying is changing and, goodness, it seems we’re in the storm before the calm.There are different operating systems, content...
This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this...
Wait, LinkedIn bought cross-device connection company Drawbridge?Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite...
This week on “The Big Story,” we travel to Washington, DC, tour some walled gardens and fly into the clouds...