The Big Story: WPP’s Big Plan

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On Tuesday, WPP CEO Mark Read uncorked his plan to get the holding company back on his feet. While it wasn’t hugely surprising – ReadContinue reading »

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The Big Story: Sir Martin Sorrell’s Botanical Curiosity

What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4. The holding company he once described as a peanut grew into a coconut – also his description – when it acquired MediaMonks in June. With its second acquisition with MightyHive on Tuesday, the coconut has doubled up. FromContinue reading »

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The Big Story: Fuel For The Holidays

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The Wild West days of ad tech are over. Any new startup that wants to stick around must show it can be a business first,Continue reading »

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The Big Story: DTC Disrupts The Competition

Another holding company top dog is leaving the park. The first was Publicis Groupe’s Maurice Lévy in 2017. Then it was WPP’s Martin Sorrell in April, followed by MDC Partners’ Scott Kauffman in September. And on Wednesday, Dentsu Aegis Networks CEO Jerry Buhlmann also announced his exit. This week on “The Big Story,” the gangContinue reading »

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The Big Story: Thus Spoke The Electorate

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. With the midterms over and the recounts – where applicable – just beginning, the AdExchanger team looks at the redemption of polling data after aContinue reading »

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The Big Story: Planting Seeds In The Walled Gardens

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. When giants move, everyone takes notice. This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s andContinue reading »

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The Big Story: Twitchy Trigger Finger

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Amazon is primed to become the next big advertising behemoth, with its ad revenue shooting up and industry honchos like Martin Sorrell predicting itContinue reading »

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The Big Story: You Trust Me, Right?

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads toContinue reading »

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The Big Story: Investigations, Valuations, Valedictions

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As much as agencies want the topic of kickbacks to go away, it seems like it’s here to stay now that the FBI hasContinue reading »

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The Big Story: The Quest For Quality

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. So you’ve made it to the final day of Advertising Week in New York City. Congratulations. This year, the annual shindig crammed its attendeesContinue reading »

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