The Big Story: Ad Tech Fight Club

Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the FTC fines Facebook and TikTok… well, I suppose its denizens talk about invading #Area51. First up, Sarah Sluis broke wide open a scuffle about standards – namely, how will Google’s exchange bidding product be definedContinue reading »

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The Big Story: Layser Sights

Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or controlContinue reading »

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The Big Story: Here Comes A New Challenger

This week on The Big Story, it’s all about quality – the quality CPM (qCPM). It’s a new – but actually kind of old – way for ad buyers to figure out whether they’re getting good value for the inventory they purchase by adding indicators of quality, such as viewability and brand safety, to theContinue reading »

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The Big Story: The Summer Of Uncertainty

Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year (well, a little past the middle), and this week, the AdExchanger team takes stock of what happened so far and what will likely happen in the year to come. TheContinue reading »

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The Big Story: Data Plus Math Plus ACR Plus Regulation

While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, with LiveRamp buying Data Plus Math and how much of that TV-generated data is collected andContinue reading »

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The Big Story: The Pod-Cannes

The Cannes Lions International Festival of Creativity is just about over, and media, tech and marketing execs are stumbling  back to the airport to begin the arduous trek home. It was a more muted festival this year. MediaLink, the Cannes Lions’ sister company, positioned a giant white tent along the pier, which served as theContinue reading »

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The Big Story – Tumultuous TV!

TV buying is changing and, goodness, it seems we’re in the storm before the calm. There are different operating systems, content owners, data owners, platforms on which to buy and ways to measure. And all the vendors and MVPDs offering solutions to “simplify” everything sometimes seem to add to the complexity. This week on “TheContinue reading »

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The Big Story: Amazon Gets (Ad) Served

This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this saga came last week with Amazon’s acquisition of two of Sizmek’s most coveted assets: its ad server and its dynamic creative optimization (DCO) technology. Of the two, Sizmek’s ad server has always been the notableContinue reading »

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The Big Story: A Home For Drawbridge, A Birthday For GDPR

Wait, LinkedIn bought cross-device connection company Drawbridge? Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason. This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, andContinue reading »

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The Big Story: Who Dares Wins

This week on “The Big Story,” we travel to Washington, DC, tour some walled gardens and fly into the clouds – before coming back to earth to piece together the evolving TV landscape. First pit stop: AppNexus founder Brian O’Kelley spoke at a Senate Judiciary Committee hearing called “Understanding the Digital Advertising Ecosystem and theContinue reading »

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