The Big Story: The Pod-Cannes

The Cannes Lions International Festival of Creativity is just about over, and media, tech and marketing execs are stumbling  back to the airport to begin the arduous trek home. It was a more muted festival this year. MediaLink, the Cannes Lions’ sister company, positioned a giant white tent along the pier, which served as theContinue reading »

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The Big Story – Tumultuous TV!

TV buying is changing and, goodness, it seems we’re in the storm before the calm. There are different operating systems, content owners, data owners, platforms on which to buy and ways to measure. And all the vendors and MVPDs offering solutions to “simplify” everything sometimes seem to add to the complexity. This week on “TheContinue reading »

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The Big Story: Amazon Gets (Ad) Served

This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this saga came last week with Amazon’s acquisition of two of Sizmek’s most coveted assets: its ad server and its dynamic creative optimization (DCO) technology. Of the two, Sizmek’s ad server has always been the notableContinue reading »

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The Big Story: A Home For Drawbridge, A Birthday For GDPR

Wait, LinkedIn bought cross-device connection company Drawbridge? Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason. This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, andContinue reading »

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The Big Story: Who Dares Wins

This week on “The Big Story,” we travel to Washington, DC, tour some walled gardens and fly into the clouds – before coming back to earth to piece together the evolving TV landscape. First pit stop: AppNexus founder Brian O’Kelley spoke at a Senate Judiciary Committee hearing called “Understanding the Digital Advertising Ecosystem and theContinue reading »

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The Big Story: Upfronting And Fingerprinting

After a long winter, the birds and beasts come out of hiding to have their fill of the greenery now flooding the land. That’s right, the upfronts are here, the money is flowing and everyone wants a piece. This week on “The Big Story,” we look at the news coming out of all the advertisingContinue reading »

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The Big Story: Google-Fu

Google always seems to be the big story, and this week is no exception. Because when Google so much as sneezes, the advertising industry shakes. Naturally, the reports that updated privacy settings were coming to the Chrome browser had many advertisers worried. If they were as draconian as Apple’s Intelligent Tracking Prevention mechanisms, they couldContinue reading »

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The Big Story: Strange New World

We take Google’s unstoppable growth for granted. And yet, on Monday, it might not have stopped, but it certainly slowed – dropping from 28% in Q1 2018 to 17% a year later. Seventeen percent growth isn’t bad for most companies, but it’s worrying for Google. And it’s still not clear exactly what happened. This weekContinue reading »

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The Big Story: United We Stand

This week “The Big Story” is all about coming together. First up, our editor Alison Weissbrot outlines how the Comcast-Cox-Charter sales consortium NCC Media and AT&T-owned Xandr are each in their own way trying to aggregate more addressable TV inventory. You’ll recall that multichannel video programming distributors (MVPDs) are granted  two minutes of inventory toContinue reading »

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The Big Story: Stack That Cash

Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling? Could have a little something to do with the $4.4 billion  Publicis just paid for Epsilon. This week on “The Big Story,” the team looks at this massive acquisition on the heels of Dentsu buyingContinue reading »

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