The Big Story: You Trust Me, Right?

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads toContinue reading »

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The Big Story: Investigations, Valuations, Valedictions

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As much as agencies want the topic of kickbacks to go away, it seems like it’s here to stay now that the FBI hasContinue reading »

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The Big Story: The Quest For Quality

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. So you’ve made it to the final day of Advertising Week in New York City. Congratulations. This year, the annual shindig crammed its attendeesContinue reading »

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The Big Story: Fall Into Festival Season

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Two big tech and media players held their extravaganzas this week. The Relevance Conference in Santa Barbara was a coming-out party for Xandr –Continue reading »

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The Big Story: The Strange Case Of The Vanishing Media Agencies

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This weekContinue reading »

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The Big Story: Snap Judgements And A Broken Oath

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Exeunt Snap Chief Strategy Officer Imran Khan and Oath CEO Tim Armstrong. Neither of these departures are big surprises. Khan was spearheading the businessContinue reading »

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The Big Story: New Faces In Challenging Places

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign wasContinue reading »

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The Big Story: Brand-ishing New Tricks And Old

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps toContinue reading »

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The Big Story: Bid Crashing

Last week, supply-side technology company Index Exchange got in trouble for using a secretive and controversial tactic called bid caching in its auction for at least a year. While Index has since stopped that practice, research from the programmatic consultancy Jounce Media revealed that it had used bid caching for 50% of its impressions. AndContinue reading »

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The Big Story: The A To Z On Amazon

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As Google and Facebook built their castles and moats, Amazon lurked beneath surface. But in recent years, it’s breached. Its walled garden is stillContinue reading »

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