The Big Story: Stack That Cash

Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling? Could have a little something to do with the $4.4 billion  Publicis just paid for Epsilon. This week on “The Big Story,” the team looks at this massive acquisition on the heels of Dentsu buyingContinue reading »

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The Big Story: The Great Escapes

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” a bipartisan bill (Hey, it exists!) seeks to protect consumers against the encroachment of dark patterns. IBM jettisons the remnantsContinue reading »

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The Big Story: Riding Eternal, Shiny And Chrome

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. We ride hard and fast this week on “The Big Story,” with three tales of industry upheaval. First, we consider the prospect of a Google ChromeContinue reading »

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The Big Story: Agencies And The Supply Side

It’s a challenging time for agencies, so it’s not surprising that the 4A’s Decisions conference in Washington, DC, this week served as an industrywide pep talk. But in many ways the messages about being strategic partners, transparency and incentivizing collaboration have been playing on repeat over the past two years. This week on “The BigContinue reading »

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The Big Story: Spring Forward, Fall Back

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Agencies are moving to buy connected TV (CTV) inventory, but wherever there’s construction, there’s dust. The issue is that agency buying teams are at odds overContinue reading »

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The Big Story: Google’s On First

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Online advertising grew up around the second-price auction, where the winning bidder pays the second-highest bid. It’s great for buyers because they have the opportunity toContinue reading »

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The Big Story: Boiler Room

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It was a pressure cooker last week in ad tech land – but then again, when is it not? Comcast feels the heat from AT&T’s XandrContinue reading »

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The Big Story: Falling Down

When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or sometimes you just end up moving in the wrong direction. This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz. With RockYou, the publisher-slash-adContinue reading »

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The Big Story: DTC Principles Come To Big Brands

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. In 2019, US digital ad spend will finally hit the milestone we all knew it would reach: It will surpass traditional ad spend, according to eMarketer.Continue reading »

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The Big Story: Is IAB DTC?

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The IAB’s Annual Leadership summit wrapped this week and increasingly, the show has moved to focus on DTC companies like ThirdLove, the startup underwear brandContinue reading »

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