The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called...
the trade desk
The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same...
Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
When TrustX launched in September, David Kohl was nervous.“One of the fears is that we would find ourselves in a...
The Trade Desk reported net revenue of $79.4 million in the third quarter, a 50% jump over the same period...
The Trade Desk on Wednesday made its first-ever acquisition when it bought the cross-device identity graph company Adbrain, adding a...
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...