Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...
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Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
The Monkeys Aotearoa, part of Accenture Song in partnership with ASB and Youthline, have won a Grand Clio for their...
Thousands of New Zealanders walk through the doors of New World supermarkets every day. Each with their own stories and...
AUCKLAND, Today: Thousands of New Zealanders frequent New World daily, each carrying unique stories. New World, with DDB Group Aotearoa,...
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind...
As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping...
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently,...