Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring...
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Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing....
DHL Express and Surf Life Saving are celebrating their two decades of partnership of saving lives and patrolling New Zealand...
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented...
Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they...
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline...
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast...
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology...
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that...
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....