Apple’s high-profile assault on third-party tracking continues.Starting with iOS 13 in the fall, users will be able to log in...
Third-Party Data
People love to hate on third-party data, but it’s got at least one fan out there.“It’s incumbent on all of...
Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence.Marketers...
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth...
Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform.The move is a direct...
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...