Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
ThirdParty
The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and...
In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about...
If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are...
The tidal wave of changes in the Elon Musk era at Twitter is heading toward the platform's third-party developer community,...
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh...
TFW when you brag about the size of your graph on stage at an industry event, then it’s used as...
AUCKLAND, Today: JCDecaux has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider...
Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS. Offering enhanced verification using its...