Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service...
Toward
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their...
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers...
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt...
McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its...
Retirement equity fund TIAA and The Martin Agency are taking bold steps--literally--to address the massive financial disparity plaguing Black Americans...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost...