The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
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AUCKLAND, Wednesday: Bachelorette star Lily McManus has apparently had her fair share of heartbreak – and now she’s ripping up...
Bachelorette star Lily McManus, having experienced her fair share of heartbreak, is now inspiring Kiwis to move on from their...
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the...
Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year....
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked...