Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New...
Traffic
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the...
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp...
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s...
Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to...
Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people...
Our client is an agency group consisting of two vibrant and growing creative agencies. They have a high volume of...
Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched...
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although...