Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not...
TV’s
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch...
Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV,...
Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners...
Anthony Sullivan, an indefatigable TV pitchman for OxiClean and other products, stars in a new unscripted series called Kings of...