Mobile programmatic is in the seventh-inning stretch: It’s come a long way, but there’s still a lot of work to...
unified auction
The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
Two years ago, the Timehop app – which aggregates and resurfaces old social media photos – was running on the...
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin.The mobile ad network has acquired...
Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency...
Facebook is hopping into in-app header bidding.Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All...
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that...