That's a wrap for Fox's upfront. The media company has concluded its upfront negotiations, a source familiar with the matter...
upfront
Paramount is joining The CW across the upfront finish line. The company is "virtually done" with upfront negotiations, just ahead...
Following its $ 43 billion merger in April, Warner Bros. Discovery has already taken several cost-cutting measures, with CEO David...
Less than a month after upfront week began, networks can already see the upfront market finish line. That includes NBCUniversal,...
Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with...
Adweek is closing out our conversations with the ad sales chiefs who presented during upfront week. Thus far, we've chatted...
Adweek's sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we've...
Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their...
Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers...
When it comes to Paramount's attention to pull off live version of 60 Minutes at its 2022 upfront, it was...