The folks behind Tubi's viral Super Bowl campaign have teamed up once again--this time appealing to fellow marketers. Fox-owned AVOD...
upfronts
Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to...
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year. The post WBD...
Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was...
Here’s a stat to make your eyes bug out: YouTube personality MrBeast’s channel on YouTube has more subscribers than the...
The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast...
By Mark Mitchell, VP, Business Development, Xandr As audiences across all demographics continue to shift from linear viewing toward long-...
If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this...
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off...