"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
upfronts
Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company.Although total...