By Harsh Jiandani, General Manager, Xandr Curate, Xandr This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have...
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You've created your social media accounts. You find your niche. You amass a following. Now what? That's where Justin Rezvani,...
Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s...
Cannes arrives at its usual time this year, but its arrival is also a bit precarious and comes at the...
The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of...
This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior...
The start of the school year means extra expenses for families, and with the uncertainties surrounding Covid, these pressures are...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Assessing a customer’s lifetime value (LTV) usually requires observing that person’s purchase behavior over time. But there are more efficient...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....