Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page...
Vanity
Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If...
Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is...
Cannes arrives at its usual time this year, but its arrival is also a bit precarious and comes at the...