Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not...
vendors
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority-...
Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling...
The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that...
If you’re not in the Amazon business, you might not know Thrasio. But it’s one of the largest, fastest-growing Amazon...
An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $ 7 million for GDPR violations. The Norwegian watchdog...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider...