There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors...
vendors
Madwell, the indie agency that shuttered in April after its financial strain worsened following a fallout between its cofounders, told...
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not...
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority-...
Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling...
The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that...
If you’re not in the Amazon business, you might not know Thrasio. But it’s one of the largest, fastest-growing Amazon...