Uncertainty In EPrivacy; Instagram Tests Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according toContinue reading »

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Why Ad Tech In Search Of An Exit Has Reason To Hope

Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filingsContinue reading »

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