Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Outlook Hazy The fate of Hulu depends on the outcome...
verizon
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
When Andrew McKechnie left the role of global creative director at Apple to become Verizon’s first-ever chief creative officer in...
Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move...
John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations.“Priority one is cultural...
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement...