Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as...
verizon
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Read Favored To Run WPP Speculation has swirled for months...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Race For 5G Verizon is in talks to partner...
Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Outlook Hazy The fate of Hulu depends on the outcome...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
When Andrew McKechnie left the role of global creative director at Apple to become Verizon’s first-ever chief creative officer in...
Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...