New video ad classifications introduced this March--to bring more transparency to what advertisers are buying--are struggling to take hold among...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is...
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using...
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the...
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N...
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize...
Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford...