Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
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The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
When an advertiser places video content on a publisher’s site, the opportunities are manifold. Do they place the ad between...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
Vista Group’s leading film, cinema, and streaming guide Flicks has announced a new Premium Content Partnership with global streaming service...
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and...
“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based...
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU...
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they...