Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize...
Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford...
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV...
Kargo, an Adtech leader in attention-based, innovative advertising solutions and services for brands, retailers, agencies, and eCommerce is announcing it...
Host-read ads are a staple of podcasting, but they have a different – and compelling – flavor when converted into...
Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. Just ahead...
Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better...
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future....
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...