Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
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The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using...
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the...
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N...
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize...
Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford...
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV...
Kargo, an Adtech leader in attention-based, innovative advertising solutions and services for brands, retailers, agencies, and eCommerce is announcing it...