The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront...
VideoAmp
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife Nielsen just hit VideoAmp with a...
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...
VideoAmp may have established itself as one of the top alternative currency contenders in 2023, but the pressure to win...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced...
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year. The post WBD...
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency...
VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of...