In late 2022, H&M debuted "Metaverse Design Story," a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic...
Virtual
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented...
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on...
In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you...
Hospital-bound children often can't get out and experience the trappings of the holidays, so Kia America brought the season to...
Bloomingdale's is celebrating its 150th birthday with a futuristic concept that its namesake founder would have had a hard time...
Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical...
Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in...
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major...
AUCKLAND, Today: The surge in Covid cases in the community and potential impact on the industry of a super-spread event...