The app’s new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads....
Walled
A new 30-second ad airs as The Trade Desk's rivalry with Amazon reaches new heights. Adweek Feed
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Retail Media Walled Gardeners appeared first...
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a...
In this episode of The Garage, "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined...
Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company, which reported earnings on...
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their...
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of...
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the...