Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to...
Walmart
Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Madelyn Mills,...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Video Stars Video ad spend in the United States will...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Direct Control Direct-to-consumer upstarts are giving established brands a run...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes,...
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...