Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
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Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like...
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises...
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of...
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives....
Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning...
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
Picture the scene. A group of male friends are hanging out playing video games when one of them starts making...