Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin...
Wars
2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in...
Marketers have a critical role to play in shifting demand toward greener products--so the thinking goes. But it's becoming apparent...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a...
As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they...
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can...
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $ 9.8 billion, $ 2 billion behind...
KFC found out its customers would flock to a meatless version of its iconic fried chicken in 2019 when massive...