Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news...
Went
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar...
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs...
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this...
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
A surprising announcement rippled through Silicon Valley in the Spring of 2017. A mysterious "flying car" venture called Kittyhawk took...
For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their...
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the...