Several brands took a walk down millennial memory lane. Adweek Feed
Went
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief...
Kerrygold’s recent brand trip proves brand trips are still a way to generate positive buzz. Adweek Feed
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate...
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news...
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar...
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs...
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this...