Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. So what trends will shape it...
What’s
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made...
Utah is on the cusp of becoming the fifth state to pass consumer-privacy legislation, joining California, Colorado and Virginia. Earlier...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Courting Disaster A California district court judge has scathingly...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with...
"What's gotten into Lindsay Lohan?" It's a question that, in a different place and time, could have yielded a number...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
The pandemic, now rounding into its third year, continues to be the driving force behind many of the changes reshaping...