When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $ 330 billion digital...
What’s
Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information...
Panels should be shepherding in this new era of data transparency--while simultaneously providing the necessary layer of person-level metrics that...
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next...
In addition to freedom of speech and the press, the First Amendment of the U.S. Constitution ensures Americans have the...
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been...
This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following...
As the dust settles on last week's elections with President-elect Joe Biden set to occupy the White House and Republicans...
By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea "too Black," the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....