The YouTube NZ Marketing Awards, hosted by NZ Marketing magazine and the NZ Marketing Association, will be open for entries...
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LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative...
Inside YouTube's strategy to blitz the Big Game with surrounding content. Adweek Feed
YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with...
All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington...
YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts,...
YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI...
Media expert Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week: Netflix is making its clearest...
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center...
Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework....