The original video-sharing site finally jumped on the latest video-sharing trend with Monday's introduction of YouTube Shorts, which lets people...
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YouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end...
YouTube said the second quarter of 2020 marked the most videos it ever removed in a single quarter for violations...
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on...
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s...
Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more...
Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up hereWhoTube? As Google prepares to report second quarter earnings Thursday,...