For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed...
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Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Sell Me A Story YouTube is expanding its Stories feature...
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Brand Safety, Cont. More than a year after the YouTube...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Ad Tech Is Consolidating Ad tech shows the hallmarks of...