YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...
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When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising...
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300...
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience...
Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering.Beyond reaching people...
Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president.Byrne, the former president of ad sales...