Adelphic partners with Dailymotion

Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP. Dailymotion has more than 3.5bilion video views per month.

With the increase in digital video consumption with mobile video consumption surpassing desktop this is strategically a very smart move by Adelphic and DMX. Adelphic advertisers can enjoy seamless access to DMX’s premium inventory on a global scale.

With 50% of the global audience being on mobile, Dailymotion thinks making DSP partnerships will help them facilitate the connection between advertisers and the mobile users.

Read the article here.