Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP. Dailymotion has more than 3.5bilion video views per month.
With the increase in digital video consumption with mobile video consumption surpassing desktop this is strategically a very smart move by Adelphic and DMX. Adelphic advertisers can enjoy seamless access to DMX’s premium inventory on a global scale.
With 50% of the global audience being on mobile, Dailymotion thinks making DSP partnerships will help them facilitate the connection between advertisers and the mobile users.
Read the article here.
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