Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP. Dailymotion has more than 3.5bilion video views per month.
With the increase in digital video consumption with mobile video consumption surpassing desktop this is strategically a very smart move by Adelphic and DMX. Adelphic advertisers can enjoy seamless access to DMX’s premium inventory on a global scale.
With 50% of the global audience being on mobile, Dailymotion thinks making DSP partnerships will help them facilitate the connection between advertisers and the mobile users.
Read the article here.
More Stories
Go Media becomes Toitū net carbonzero certified
Under the Hood of Tesla’s Fleeting Foray Into Advertising
The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?)