Banks And Retailers Track Your Every Move; Spotify Poised To Surpass Pandora

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Pulse On The Finger

Banks and merchants are increasingly using online tools to track physical browsing habits on their sites and apps. “The way you press, scroll and type on a phone screen or keyboard can be as unique as your fingerprints or facial features,” writes The New York Times. Some companies use the technology only to weed out malware or automated attacks, which don’t mimic human engagement patterns, but others have amassed millions of profiles that can identify customers based on how they hold and use their phones or computers. Behavioral biometric startups, as the category is known, have attracted serious acquisition and investment interest from major banks and credit card companies, including American Express and MasterCard. But now they’re starting to attract somewhat less-welcome interest from privacy watchdogs and regulators, since most data collection laws, including GDPR, don’t address this type of data collection. More.

Hear They Come

Spotify has put itself on track to overtake Pandora, the once-dominant player in the music streaming market, while fending off rival products from the goliath crew of Apple, Google and Amazon. Spotify is projected to surpass Pandora’s 75.3-million-person user base with 76.7 million users by 2020, according to eMarketer. Pandora is estimated to end 2018 with 75.9 million listeners and shrink slowly over the next couple of years, Axios reports. At the same time, eMarketer predicts rapid growth for Spotify, which currently has about 58 million users. More.