November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Announces New ‘Storefront’ Video Format With A Twist On DR

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to make a video ad campaign a potential “storefront” for ecommerce companies, said YouTube sales VP Adam Stewart. The new ad format createsContinue reading »

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