Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad demand, while entertainment apps, games, fitness apps and delivery apps saw massive upticks in organic usage. Global downloads for hypercasual games, for example, shot up 103% between December 2019 and March of this year, according… Continue reading »
The post Apps Seek To Keep The New Users They Acquired During The COVID-19 Boom appeared first on AdExchanger.
More Stories
Former KADN Anchor Taylor Trache to Join KLFY in Louisiana
Disney and Hulu Respond After Oscars Streaming Glitches Affect Viewers
First-ever AI-cloned customer joins Skinny as brand ambassador